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Jorge Rodriguez Nieto
HR
Trends
Publicist, specialised in Corporate Communications from UJTL in Bogotá, BA in Fine Arts, specialised in New Media and Administration from Universidad de los Andes, and postgraduate in Cultural Management specialised in Cultural Industries from the University of Barcelona.
He has also studied at the Universidad del Rosario, Westminster University, and Birbeck College in London.

Mister Rodriguez has has a wide experience working for big companies in the field of Innovation, research and process development. As a consultant, Mr. Rodriguez has specialised in topics related to cultural and service consumption. In the academic field, he has been associate professor at the Faculty of Arts of the Universidad Nacional de Colombia and has collaborated with the Rotterdam Business School.

Mr Rodriguez is currently director for ELISAVA’s Pompeu Fabra University Master’s Degree in Research for Design and Innovation (MaRDI) and the Masters program in Advanced Design Management, Strategy and Entrepreneurship. He is Managing Partner at DesignThinkers Group Spain working on Innovation projects for ACCIO the development agency at the Government of Catalonia, The Barcelona City Council and private companies as Telefonica, Hewlett Packard, P&G, La Caixa Bank among others.
Corporate Culture Design : A Human Centered approach to Corporate Communities.
Talk
Corporate Culture Design : A Human Centered approach to Corporate Communities.
As people is the key factor for generating and growing innovation processes in companies and institutions we have developed a human centred approach to Understand and Manage Corporate Culture that combines a Cultural Studies approach and a Management perspective to provide companies with the skills to understand , design and implement companies that run with a high productivity and that become a great place to work and grow professionally and personally.

This Presentation would explain how Design Thinking can be the foundation to transform culture in organisations of any size, what a Chief Cultural Officer should do and how to reach happiness at work for productive employees.

Segments Topics:
  • Intro and welcome
  • Organisational Ethnography and Human Centered Design
  • The Digital workplace culture
  • Corporations into Communities through Design Thinking
  • From Corporate Culture to Cultural Design
  • A Cultural Design Thinking Methodology for Organisations
  • Q&A
WORKSHOPS
of the business program
30.000 RUB
VIDEOS OF TALKS
of the main program
MAIN PROGRAM
40.000 RUB
Sold out
3 days of talks and workshops
5.000 RUB
Sign up for Design Thinking Camp news
Ticket to the main program includes:
3 days of talks and open workshops, access to online streaming. All the lectures will be in English with the simultaneous translation in Russian.
In case you cannot be with us every day,
access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
mail@lab-w.com
Online streaming ticket includes:
access to online streaming in English and Russian in case you cannot be with us every day, access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
mail@lab-w.com
Ticket to the business program includes
  • Participation in a workshop with the experts speaker, a certificate.
  • Access to video recordings of the main program talks within 30 days after the event.

All lectures are held in English with translation into Russian.
If you have any other questions, write us: mail@lab-w.com
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