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He has also studied at the Universidad del Rosario, Westminster University, and Birbeck College in London.

Mister Rodriguez has has a wide experience working for big companies in the field of Innovation, research and process development. As a consultant, Mr. Rodriguez has specialised in topics related to cultural and service consumption. In the academic field, he has been associate professor at the Faculty of Arts of the Universidad Nacional de Colombia and has collaborated with the Rotterdam Business School.

Mr Rodriguez is currently director for ELISAVA’s Pompeu Fabra University Master’s Degree in Research for Design and Innovation (MaRDI) and the Masters program in Advanced Design Management, Strategy and Entrepreneurship. He is Managing Partner at DesignThinkers Group Spain working on Innovation projects for ACCIO the development agency at the Government of Catalonia, The Barcelona City Council and private companies as Telefonica, Hewlett Packard, P&G, La Caixa Bank among others.

As people is the key factor for generating and growing innovation processes in companies and institutions we have developed a human centred approach to Understand and Manage Corporate Culture that combines a Cultural Studies approach and a Management perspective to provide companies with the skills to understand , design and implement companies that run with a high productivity and that become a great place to work and grow professionally and personally.

This Presentation would explain how Design Thinking can be the foundation to transform culture in organisations of any size, what a Chief Cultural Officer should do and how to reach happiness at work for productive employees.

Segments Topics:

• Intro and welcome
• Organisational Ethnography and Human Centered Design
• The Digital workplace culture
• Corporations into Communities through Design Thinking
• From Corporate Culture to Cultural Design
• A Cultural Design Thinking Methodology for Organisations
• Q&A