CUSTOMER INSIGHTS

Big summer camp for newcomers, practitioners, and experts in design thinking!
Moscow, August 1-3 2018

The following companies and organizations are represented by speakers in the main program of our camp:
Julia Leihener
Lecture: "The power of the human perspective"
Julia will share her insights and strategies in driving human-centered innovation in the industrial context based on her extensive experience working for such companies as Deutsche Telekom and Siemens Mobile. She will also share her expertise in employing design thinking tools to gain customer insights and talk about her experience in being engaged in future think tanks at large organisations as well as in the academic context.
Adam Little and Alexandra Fiorillo
Lecture: "Behavioral Design for Social Impact"
Alexandra and Adam will share an introduction to GRID Impact's behavioral research and design process and recent work designing products and services for people living in poverty.
Zaza Zuilhof
Lecture: "Prototyping at Scale"
At Tellart we prototype early and often. Prototypes help inspire, develop and test ideas, before knowing how to materialise them. They are powerful tools to gather insights from users as well as to align with clients and other stakeholders. In my lecture I will share the best of Tellart cases and talk about how prototyping at different levels of fidelity and different scales can serve design projects at various stages and various sizes.
Jane Kate Wong
Lecture: "Future of Retail: Branded Service Design"
We live in an amazing time where digital technology has taken many different physical forms, with a rise in new interactions and sensorial experiences. But how will these new connected physical-digital spaces impact our lives? What do we expect out of space as we do with the rest of our digital artifacts? How can space, which is inherently static and natural, accommodate and meet our very digital behaviour? How can we make these spaces truly meaningful in our lives? These are the questions I will be covering in my talk at the camp.
We will publish the full program of the event soon!
Sign up for Design Thinking Camp news and be the first one to receive the program:
Business-program.
Practical workshops on design thinking instruments
with our guest experts:
Online streaming ticket includes:
access to online streaming in case you cannot be with us every day,
access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
dtcamp@lab-w.com
Ticket to the main program includes:
3 days of talks and open workshops,
access to online streaming in case you cannot be with us every day,
access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
dtcamp@lab-w.com
Look back into Design Thinking Camp 2017:
Russia, Moscow, 105 082, Perevedenovskiy pereulok, 18

We are located on the territory of the CCI "Fabrika" access from the Perevedenovskiy pereulok
© 2018 Wonderfull Innovation Consultancy
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