Business Design Lead Europe, PricewaterhouseCoopers
Julia Leihener Lecture: "The power of the human perspective"
Julia will share her insights and strategies in driving human-centered innovation in the industrial context based on her extensive experience working for such companies as Deutsche Telekom and Siemens Mobile. She will also share her expertise in employing design thinking tools to gain customer insights and talk about her experience in being engaged in future think tanks at large organisations as well as in the academic context.
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Adam Little and Alexandra Fiorillo Lecture: "Behavioral Design for Social Impact"
Alexandra and Adam will share an introduction to GRID Impact's behavioral research and design process and recent work designing products and services for people living in poverty.
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Zaza Zuilhof Lecture: "Prototyping at Scale"
At Tellart we prototype early and often. Prototypes help inspire, develop and test ideas, before knowing how to materialise them. They are powerful tools to gather insights from users as well as to align with clients and other stakeholders. In my lecture I will share the best of Tellart cases and talk about how prototyping at different levels of fidelity and different scales can serve design projects at various stages and various sizes.
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Jane Kate Wong Lecture: "Future of Retail: Branded Service Design"
We live in an amazing time where digital technology has taken many different physical forms, with a rise in new interactions and sensorial experiences. But how will these new connected physical-digital spaces impact our lives? What do we expect out of space as we do with the rest of our digital artifacts? How can space, which is inherently static and natural, accommodate and meet our very digital behaviour? How can we make these spaces truly meaningful in our lives? These are the questions I will be covering in my talk at the camp.
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Business-program. Practical workshops on design thinking instruments with our guest experts: