CUSTOMER INSIGHTS

Big summer camp for newcomers, practitioners, and experts in design thinking!
Moscow, August 1-3 2018

More speakers are to be announced soon!
More speakers are to be announced soon!
The following companies and organizations are represented by speakers at our camp:
Main program
All the lectures will be in English with the simultaneous translation in Russian
Oliver Kempkens, Germany
10:00-10:30
10:30-11:00
11:15-11:45
10:00-10:30
10:30-11:00
11:15-11:45
11:45-12:15
10:00-10:30
11:00-11:45
"Design thinking around the World"
13:30-18:00
Open workshops
13:30-18:00
14:00-18:00
Open event
DT Camp area
Russian Customer Insights — design-thinking for business
Tours to design thinking laboratories:
Corporate University of Sberbank, IBM, SAP, and other companies
Workshop area
Open workshops
Tours
09:30-10:00
Opening ceremony
09:30-10:00
Day in review
09:30-10:00
Day in review
11:45-12:15
11:45-12:15
This speaker will be announced soon!
11:45-12:15
This speaker will be announced soon!
Oliver Kempkens, Germany
10:00 - 10:30
10:30 - 11:00
11:15 - 11:45
11:45 - 12:15
"Design thinking around the World"
13:30-15:30
Open workshops
Workshop area
Open workshops
09:30 - 10:00
Opening ceremony
10:00 - 10:30
10:30 - 11:00
11:15 - 11:45
13:30-18:00
Tours to design thinking laboratories:
Corporate University of Sberbank, IBM, SAP, and other companies
Tours
09:30-10:00
Day in review
11:45-12:15
10:00-10:30
11:00-11:45
14:00-18:00
Open event
DT Camp area
Russian Customer Insights — design-thinking for business
09:30-10:00
Day in review
11:45-12:15
This speaker will be announced soon!
11:45-12:15
This speaker will be announced soon!
Workshop program
Practical workshops on design thinking instruments
with our guest experts:
At her lecture: "The power of the human perspective" Julia will share her insights and strategies in driving human-centered innovation in the industrial context based on her extensive experience working for such companies as Deutsche Telekom and Siemens Mobile. She will also share her expertise in employing design thinking tools to gain customer insights and talk about her experience in being engaged in future think tanks at large organisations as well as in the academic context.

You can watch Julia's talk and other lectures of the open program online by buying the ticket to the online streaming.

Also Julia will host a closed workshop: "The power of the human perspective. Who's life is it?"

Alexandra and Adam will share an introduction to GRID Impact's behavioral research and design process and recent work designing products and services for people living in poverty at their lecture: "Behavioral Design for Social Impact".

You can watch Adam and Alexandra's talk and other lectures of the open program online by buying the ticket to the online streaming.

Also Alexandra and Adam will host a closed workshop: "
Designing for behavioral biases"
In my lecture: "Prototyping at Scale" I will share the best of Tellart cases and talk about how prototyping at different levels of fidelity and different scales can serve design projects at various stages and various sizes.
At Tellart we prototype early and often. Prototypes help inspire, develop and test ideas, before knowing how to materialise them. They are powerful tools to gather insights from users as well as to align with clients and other stakeholders.

You can watch Jane's talk and other lectures of the open program online by buying the ticket to the online streaming.

Also Zaza will host a closed workshop: "Connected Spaces: Designing & Prototyping the future of retail" with Jane Kate Wong

We live in an amazing time where digital technology has taken many different physical forms, with a rise in new interactions and sensorial experiences. But how will these new connected physical-digital spaces impact our lives? What do we expect out of space as we do with the rest of our digital artifacts? How can space, which is inherently static and natural, accommodate and meet our very digital behaviour? How can we make these spaces truly meaningful in our lives? These are the questions I will be covering in my talk: "Future of retali: Branded Service Design" at the camp.

You can watch Jane's talk and other lectures of the open program online by buying the ticket to the online streaming.

Also Jane will host a closed workshop: "Connected Spaces: Designing & Prototyping the future of retail" with Zaza Zuilhof.

Marie Bachoc is a Design Thinking Program Manager at GE Healthcare Global Design Group. At the camp she will share with us her experience on how to put oneself in someone else's shoes, her learnings from conducting user research in various disciplines as well as innovative methodologies and approaches.

You can watch Marie's talk and other lectures of the open program online by bying the ticket to the online streaming.

Also Marie will host a close workshop: "Synthesizing Research".

At the open program of the camp Stina will be speaking about how an organisation can make sure to stay relevant and fulfill their customer's needs over time. Customer journeys are a great way of documenting these needs and actions over time to provide the best customer experience now and in the future.

You can watch Stina's talk and other lectures of the open program online by bying the ticket to the online streaming.

Also Stina will host a close workshop: "Kingdom card game: gamification in the design process"
At our event, Jamie will give a talk titled "Contribution and Self-Awareness in an age of complexity and uncertainty." Through the lens of "contribution", this talk will explore the role of self-awareness in harnessing team diversity and a group's ability to navigate complexity and uncertainty in times of change.

You can watch Jamie's talk and other lectures of the open program online by bying the ticket to the online streaming.

Also Jamie will host a close workshop: "Mapping the Future of Design Thinking"

The public sector — and more specifically healthcare — is infamous for its wicked problems and complex stakeholder networks. At his Design Thinking Camp talk, Joris will explore how to use design for change in this environment and provide us with cases, examples and reflections.

If you wish to learn how to use business design instruments, take a look at Joris' workshop in the business program
"Business design: from the boardroom to the living room and back".
Design Thinking is not copy-paste. Every organization, just like every person, is different and with their own needs and challenge, in other words - tastes. From Udit's lecture titled "Cooking innovation with design thinking" you will get to know about the essence and principles behind Design Thinking, and how they can be used to "cook-up" innovation that serves you and your needs. You will see examples of how other innovators understood this and applied this in their own context, sprinkled with their own ingredients. Perhaps get first ideas for your own recipe to innovation?

You can make your first steps in design thinking method in Udit Bisht's and Selina Mayer's workshop
«The design teaser».

This workshop is part of the business program.
В основной программе кэмпа Джейми выступит с лекцией «Работа в команде и осознанность в эпоху сложности и неопределенности». На лекции мы зададимся вопросом — какими должны быть наши рабочее пространство и рабочая культура, чтобы освободить нас от условностей, помогать отвечать на новые вызовы и продолжать развивать в себе новые профессиональные и личностные компетенции?

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Sign up for Design Thinking Camp news:
Online streaming ticket includes:
access to online streaming in English and Russian in case you cannot be with us every day, access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
dtcamp@lab-w.com
Ticket to the main program includes:
3 days of talks and open workshops, access to online streaming. All the lectures will be in English with the simultaneous translation in Russian.
In case you cannot be with us every day,
access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
dtcamp@lab-w.com
Look back into Design Thinking Camp 2017:
Address: SAP digital leadership center
52 bld.7, Kosmodamianskaya naberezhnaya, Moscow, Russia
© 2018 Wonderfull Innovation Consultancy
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