Katja Tschimmel

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design-thinking basics
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Katja Tschimmel participates in the main program of our camp with a lecture and an open workshop on day One. She will also host a closed workshop for which the tickets are sold separately.
Katja is a consultant, researcher, executive trainer and Professor in creativity and design thinking. She is the founder of MINDSHAKE. MINDSHAKE offers consultancy and training in Creativity and Design Thinking and organizes events in this field. The vision of the company is: "Creativity is transmissible and incurable. We want to infect and to be infected." Customers of MINDSHAKE include Portuguese and international companies such as Roche, BA Glass, NOS, Paribas, Sonae, Unicer, Deloitte, among many others.

Before having founded MINDSHAKE, Katja has dedicated her professional life to academic research and teaching. For 15 years she was Professor at ESAD, College of Arts and Design in Matosinhos (Portugal), where she still is participating in research projects.
Is Design Thinking bullshit, or is the criticism of Design Thinking bullshit?
Talk
Is Design Thinking bullshit, or is the criticism of Design Thinking bullshit?
If you search online for the question "Is Design Thinking bullshit?", you will get more than a million results!!! When a buzzword such as DT becomes more and more popular, it is natural that criticism follows. Perhaps the best known criticism of DT is from Pentagram partner Natasha Jen, delivered at the 99U Conference 2017. Her critical lecture has made big waves through the social media and initiated a movement against Design Thinking as an innovation method applied by groups of non designers. One would think that designers could be the first to embrace Design Thinking — and some do — but there have always been many skeptical designers, arguing that the concept of DT has little interest for the design community. From the innovation management side, some specialists want to substitute "Design Thinking" for "Design Doing", as if one would exist without the other.

Through an analysis of the recent history of design research and innovation methods, Katja Tschimmel will explore in her talk some of the most common criticisms of DT, while also giving her point of view on this controversy. What will the final conclusion be? Guess.
Companies Katja worked with:
WORKSHOPS
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live streaming of the main program
ticket to the main program
from 50.000 RUB
of the main program
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MAIN PROGRAM
20.000 RUB*
live streaming of the main program
3 days of talks and workshops
*price is valid until April 20th
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Ticket to the main program includes:
3 days of talks and open workshops, access to online streaming. All the lectures will be in English with the simultaneous translation in Russian.
In case you cannot be with us every day,
access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
dtcamp@lab-w.com
Online streaming ticket includes:
access to online streaming in English and Russian in case you cannot be with us every day, access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
dtcamp@lab-w.com
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