Maritza Abreo

Создание инновации для пользователей

retail
service-design
"I like to understand how to promote and use research to guide design decisions. In many projects I was driving user experience from start-to-finish, designing it to deliver results, connect emotionally, and make customers smile!"
Maritza has been working as a user experience designer in more than 10 companies, from Yves Rocher to BNP Holding and the French Ministry of Health. Her expertise includes UX-design of online platforms from personal accounts to the interfaces for large retailers, the creation and analysis of the UX-strategies, curating design teams.
Service Design Case: Galeries Lafayette


Talk
Service Design Case: Galeries Lafayette
At IPPON we build a strong framework based in Design Thinking and co-creation with Technical and Business Profiles. This framework gave us the possibility to create and launch a new set of services to Galeries Lafayette with strong user adoption, all in just 3 months.

As for designers, what are our challenges and forces in this kind of process?
Why the user-centric approach was the key to this success?
How we will scale this design framework with our multidisciplinary team?

Maritza will answer these questions and tell us the story of this project for Galeries Lafayette in her talk at Design Thinking Camp 2019.
WORKSHOPS
of the business program
30.000 RUB
VIDEOS OF TALKS
of the main program
MAIN PROGRAM
40.000 RUB
Sold out
3 days of talks and workshops
5.000 RUB
Sign up for Design Thinking Camp news
Ticket to the main program includes:
3 days of talks and open workshops, access to online streaming. All the lectures will be in English with the simultaneous translation in Russian.
In case you cannot be with us every day,
access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
mail@lab-w.com
Online streaming ticket includes:
access to online streaming in English and Russian in case you cannot be with us every day, access to video recordings of talks within 30 days after the event.

If you have any other questions, please, write us:
mail@lab-w.com
Ticket to the business program includes
  • Participation in a workshop with the experts speaker, a certificate.
  • Access to video recordings of the main program talks within 30 days after the event.

All lectures are held in English with translation into Russian.
If you have any other questions, write us: mail@lab-w.com
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