Andreas Roos

Создание инновации для пользователей

innovations

creative confidence

Deliberate creator of creative culture & behaviors through sprints of all types that solves for user & business needs. Currently in the Visa Innovation center in London heading up design strategy for our co-creation formats.

Obsessed with user focused innovation and how to realize peoples creative potential. Having worked on range of experience from machine learning projects around ancient Egypt to brands wanting to sell more cat food to the latest retail payment experiences.

Always approaching serious things playfully and playful things seriously.

How to create your own innovation lab

Talk

How to create your own innovation lab

In this talk I will share learnings and anecdotes from being a part of and setting up new user centered innovation formats in large companies. Creating formats for clients that solves real problems for users & drive business value. We’ll go over user focused methods and how to build a culture of creativity and experimentation. I will also share tools, tips and mindsets crucial for success in this field.