Today we live in a world surrounded by digital technology. We live, breathe and exchange data. Technology is only becoming more ubiquitous, moving from the classic devices we know into the larger scale of space and architecture. The idea of the interface is rapidly changing — from screens, to wearables, to headsets to walls. How can we harness the power of these technological developments to create more meaningful user experiences?
Consumer brands today face challenges to not only continue engaging consumer relationships, but to also create more holistic data-driven services that are intelligent and meaningful. A rise in emerging technology and new sensorial experiences like AR have begun to make their way into physical retail, but how will these new connected experiences impact our lives? What do we expect out of space as we do with the rest of our digital artifacts? How can retail, which is inherently static and natural, accommodate and meet our very digital behaviour? How can we make these spaces truly meaningful in our shopping experience?
In this high paced workshop we will explore how to craft meaningful connected branded spaces through practical, hands-on prototyping and scenario building. Through a series of mini exercises, we will practice the art of "just enough" and concept development to push design thinking for what a connected retail space might be, and how to connect the dots in the ecosystem.