Product Evolution Canvas
The Product Evolution Canvas is a tool for product designers, business people, and developers to set up a vision for a digital product evolution and fill it with specific features from the very start of a product life.
Timescale
3 product evolution waves
Product Evolution Canvas is super simple yet powerful. It consists just of 2 key components:
Get Product Evolution Canvas in HighRes and stay tuned via our newsletter!
Get Product Evolution Canvas in HighRes and stay tuned via our newsletter!
3 waves of Product Evolution
Instead of steps or stages, we use waves to highlight the broadening number of user and business opportunities with each new wave.
Minimum viable product
Core product
Full-scale product
Like in an ocean, each next wave pushes previous one forward, so basic features from MVP might get developed further in the core product or full-scale product stages.
Like in an ocean, each next wave pushes the previous one forward, so basic features from MVP might get developed further in the core product or full-scale product stages.
Thus, you can envision "evolution tracks" of each feature for a consistent and natural development of your product at large scale.
Thus, you can envision "evolution tracks" of each feature for a consistent and natural development of your product at large scale.
The waves are not fully equal to product releases. According to your team dynamics and business processes, there might be several releases in each wave and even more micro-releases. Each wave marks a macro-evolution stage in a product maturity.
Which jobs Product Evolution Canvas will help you to do?
1
Imagine your product features strategy in 3 evolution waves.
2
Set up the timeline for each evolution wave.
3
Generate ideas and fulfill product evolution waves with specific features.
4
Present your product vision to investors and even end users.
5
Make up the big picture of a product evolution by and for your product team to inspire.
1
Imagine your product features strategy in 3 evolution waves.
2
Set up the timeline for each evolution wave.
3
Generate ideas and fulfill product evolution waves with specific features.
4
Present your product vision to investors and even end users.
5
Make up the big picture of a product evolution by and for your product team to inspire.
We came to this Product Evolution Canvas during a digital project with a client who wanted to "make everything at once". Instead of using super-power magic wand we created Product Evolution Canvas.

In this project we used Product Evolution Canvas to answer such questions as "Which features do we put first?" and "What features will follow?", "What is a full-scale product?" and "Where are we going?", or "How much time/efforts will it take us to set up this feature?"
We came to this Product Evolution Canvas during a digital project with a client who wanted to "make everything at once". Instead of using super-power magic wand we created Product Evolution Canvas.

In this project we used Product Evolution Canvas to answer such questions as "Which features do we put first?" and "What features will follow?", "What is a full-scale product?" and "Where are we going?", or "How much time/efforts will it take us to set up this feature?"
It helped us and the client to embrace the same product vision and set up its evolution waves in terms of time and product features while discussing efforts for creating each feature.
It helped us and the client to embrace the same product vision and set up its evolution waves in terms of time and product features while discussing efforts for creating each feature.
How to fill each wave of Product Evolution Canvas?
This Canvas is a great facilitation tool. Filling each wave with product features inspires your team to ask basic questions:
MVP wave — which features make it functional?
CORE PRODUCT wave — which features make it cover key user scenarios?
FULL-SCALE PRODUCT wave — which features make your product show its full potential?
MVP wave — Which features make it functional?
CORE PRODUCT wave — Which features make it cover key user scenarios?
FULL-SCALE PRODUCT wave — Which features make your product show its full potential?
How Product Evolution Canvas works in practice?
Here is an example of the canvas with some basic features of a banking app. We asked simple questions to move forward with the banking product. Some of the sticky notes show how Product Evolution Canvas works:
You can use Product Evolution Canvas not only for "digital products". It will do the same good job for you and your product team in other areas like fashion, FMCG, or public products and services.
Using the Canvas
How to use the canvas with your team? Follow 3 steps:
1
Print it in A0 format, or just draw on a flipchart page and fill it with features during a brainstorm with your internal product team or together with business client. It works great in both cases.
2
Put it on the wall where your product team works. Work on each wave one by one and fill it with detailed features and mark feature evolution routes in waves.
3
Include it in presentation materials for business people or even end users! All of them would like to know how the product will evolve and what will be the next great thing!
1
Print it in A0 format, or just draw on a flipchart page and fill it with features during a brainstorm with your internal product team or together with business client. It works great in both cases.
2
Put it on the wall where your product team works. Work on each wave one by one and fill it with detailed features and mark feature evolution routes in waves.
3
Include it in presentation materials for business people or even end users! All of them would like to know how the product will evolve and what will be the next great thing!
We keep developing canvas further to involve prioritization in it and include some other helpful components. We also use it in our digital projects to show tool at work and share it with you in business cases.
We keep developing canvas further to involve prioritization in it and include some other helpful components. We also use it in our digital projects to show tool at work and share it with you in business cases.
Workshop in Europe "Product Evolution Canvas" — send me an invitation for the workshop!
© 2017 Wonderfull Innovation Consultancy
Product Evolution Canvas is free and can be used and shared without restrictions

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