CUSTOMER INSIGHTS
Big summer camp for practitioners in design thinking!
Moscow, August 1-3 2018
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Joris van Gelder
Business design in the public sector
Business Design Lead, PricewaterhouseCoopers
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Molly McMahon
Director at the Teachers Guild
Teachers are the innovators
education has been waiting for
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Olga Lykova
UX-consultant at SAP
User experience in the digital world
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Ana Teresa Angulo Del Alamo
The case of Innova Schools
Innovations Manager at Innova Schools
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The following companies and organizations are represented by speakers at our camp:
All the lectures will be in English with the simultaneous translation in Russian
3 days of Design-Thinking in Moscow
Practical workshops on design thinking instruments
with our guest experts
with our guest experts
Open workshop registration
Please, select the workshop you want to take part in.
If you have any questions until then, please call: 7 495 177 51 43 or email to: dtcamp@lab-w.com
Open tour registration
Please, select the tour you want to take part in.
If you have any questions until then, please call: 7 495 177 51 43 or email to: dtcamp@lab-w.com
At her lecture: "The power of the human perspective" Julia will share her insights and strategies in driving human-centered innovation in the industrial context based on her extensive experience working for such companies as Deutsche Telekom and Siemens Mobile. She will also share her expertise in employing design thinking tools to gain customer insights and talk about her experience in being engaged in future think tanks at large organisations as well as in the academic context.
You can watch Julia's talk and other lectures of the open program online by buying the ticket to the online streaming.
Also Julia will host a closed workshop: "The power of the human perspective. Who's life is it?"
You can watch Julia's talk and other lectures of the open program online by buying the ticket to the online streaming.
Also Julia will host a closed workshop: "The power of the human perspective. Who's life is it?"
Alexandra and Adam will share an introduction to GRID Impact's behavioral research and design process and recent work designing products and services for people living in poverty at their lecture: "Behavioral Design for Social Impact".
You can watch Adam and Alexandra's talk and other lectures of the open program online by buying the ticket to the online streaming.
Also Alexandra and Adam will host a closed workshop: "Designing for behavioral biases"
You can watch Adam and Alexandra's talk and other lectures of the open program online by buying the ticket to the online streaming.
Also Alexandra and Adam will host a closed workshop: "Designing for behavioral biases"
In my lecture: "Prototyping at Scale" I will share the best of Tellart cases and talk about how prototyping at different levels of fidelity and different scales can serve design projects at various stages and various sizes.
At Tellart we prototype early and often. Prototypes help inspire, develop and test ideas, before knowing how to materialise them. They are powerful tools to gather insights from users as well as to align with clients and other stakeholders.
You can watch Jane's talk and other lectures of the open program online by buying the ticket to the online streaming.
Also Zaza will host a closed workshop: "Connected Spaces: Designing & Prototyping the future of retail" with Jane Kate Wong
At Tellart we prototype early and often. Prototypes help inspire, develop and test ideas, before knowing how to materialise them. They are powerful tools to gather insights from users as well as to align with clients and other stakeholders.
You can watch Jane's talk and other lectures of the open program online by buying the ticket to the online streaming.
Also Zaza will host a closed workshop: "Connected Spaces: Designing & Prototyping the future of retail" with Jane Kate Wong
We live in an amazing time where digital technology has taken many different physical forms, with a rise in new interactions and sensorial experiences. But how will these new connected physical-digital spaces impact our lives? What do we expect out of space as we do with the rest of our digital artifacts? How can space, which is inherently static and natural, accommodate and meet our very digital behaviour? How can we make these spaces truly meaningful in our lives? These are the questions I will be covering in my talk: "Future of retali: Branded Service Design" at the camp.
You can watch Jane's talk and other lectures of the open program online by buying the ticket to the online streaming.
Also Jane will host a closed workshop: "Connected Spaces: Designing & Prototyping the future of retail" with Zaza Zuilhof.
You can watch Jane's talk and other lectures of the open program online by buying the ticket to the online streaming.
Also Jane will host a closed workshop: "Connected Spaces: Designing & Prototyping the future of retail" with Zaza Zuilhof.
Marie Bachoc is a Design Thinking Program Manager at GE Healthcare Global Design Group. At the camp she will share with us her experience on how to put oneself in someone else's shoes, her learnings from conducting user research in various disciplines as well as innovative methodologies and approaches.
You can watch Marie's talk and other lectures of the open program online by bying the ticket to the online streaming.
Also Marie will host a close workshop: "Synthesizing Research".
You can watch Marie's talk and other lectures of the open program online by bying the ticket to the online streaming.
Also Marie will host a close workshop: "Synthesizing Research".
At the open program of the camp Stina will be speaking about how an organisation can make sure to stay relevant and fulfill their customer's needs over time. Customer journeys are a great way of documenting these needs and actions over time to provide the best customer experience now and in the future.
You can watch Stina's talk and other lectures of the open program online by bying the ticket to the online streaming.
Also Stina will host a close workshop: "Kingdom card game: gamification in the design process"
You can watch Stina's talk and other lectures of the open program online by bying the ticket to the online streaming.
Also Stina will host a close workshop: "Kingdom card game: gamification in the design process"
At our event, Jamie will give a talk titled "Contribution and Self-Awareness in an age of complexity and uncertainty." Through the lens of "contribution", this talk will explore the role of self-awareness in harnessing team diversity and a group's ability to navigate complexity and uncertainty in times of change.
You can watch Jamie's talk and other lectures of the open program online by bying the ticket to the online streaming.
Also Jamie will host a close workshop: "Mapping the Future of Design Thinking"
You can watch Jamie's talk and other lectures of the open program online by bying the ticket to the online streaming.
Also Jamie will host a close workshop: "Mapping the Future of Design Thinking"
The public sector — and more specifically healthcare — is infamous for its wicked problems and complex stakeholder networks. At his Design Thinking Camp talk, Joris will explore how to use design for change in this environment and provide us with cases, examples and reflections.
If you wish to learn how to use business design instruments, take a look at Joris' workshop in the business program "Business design: from the boardroom to the living room and back".
If you wish to learn how to use business design instruments, take a look at Joris' workshop in the business program "Business design: from the boardroom to the living room and back".
Design Thinking is not copy-paste. Every organization, just like every person, is different and with their own needs and challenge, in other words - tastes. From Udit's lecture titled "Cooking innovation with design thinking" you will get to know about the essence and principles behind Design Thinking, and how they can be used to "cook-up" innovation that serves you and your needs. You will see examples of how other innovators understood this and applied this in their own context, sprinkled with their own ingredients. Perhaps get first ideas for your own recipe to innovation?
You can make your first steps in design thinking method in Udit Bisht's and Selina Mayer's workshop «The design teaser».
This workshop is part of the business program.
You can make your first steps in design thinking method in Udit Bisht's and Selina Mayer's workshop «The design teaser».
This workshop is part of the business program.
In his talk that will open Design Thinking Camp 2018 Oliver will give a short overview of the design thinking methodology and will dive deeply into the current state of application of design thinking among professionals and organizations around the world. Oliver will then introduce the Design Thinking Center that is to open its doors in Moscow in July 2018 and talk about the topic of standardization of design thinking practices in the corporate world.
Silke Bochat
Silke Bochat is the Senior Director/Head of Design for Eastern Europe at PepsiCo, company’s second biggest market. Being in charge of all matters of design, Silke’s team builds up holistic capabilities from brand design to brand experience, packaging to product, and is uniquely set up covering innovation to production for all 4 categories beverages, snacks, juice and dairy.
Her lecture is: "Implementing Design-thinking in companies"
Her lecture is: "Implementing Design-thinking in companies"
Eleanor Bartosh
Design Thinking at Scale: Creating a Culture Across 380,000 Employees
"Good design is good business." Thomas J. Watson Jr., the son of IBM’s founder, coined that phrase over 50 years ago. Join us to hear about IBM’s own journey to create a sustainable culture of design and design thinking, as well as other design thinking success stories from our clients across the globe.
"Good design is good business." Thomas J. Watson Jr., the son of IBM’s founder, coined that phrase over 50 years ago. Join us to hear about IBM’s own journey to create a sustainable culture of design and design thinking, as well as other design thinking success stories from our clients across the globe.
Case: "The management model and UX at Alfa-Bank and at the Potok service"
Nikita Abramenko, founder and CEO of "Potok" — the leading crowdfunding service in Russia. Nikita also created several innovative products for the Russian Alfa-Bank.
How we got rid of classic department structure at Alfa-Bank and implemented product teams along with design thinking approach on our way to high quality product development work
How we got rid of classic department structure at Alfa-Bank and implemented product teams along with design thinking approach on our way to high quality product development work
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3 DAYS
TICKET TO
20.000 р.
3.000 р.
TICKET TO
Online streaming ticket includes:
access to online streaming in English and Russian in case you cannot be with us every day, access to video recordings of talks within 30 days after the event.
If you have any other questions, please, write us:
dtcamp@lab-w.com
If you have any other questions, please, write us:
dtcamp@lab-w.com
Ticket to the main program includes:
3 days of talks and open workshops, access to online streaming. All the lectures will be in English with the simultaneous translation in Russian.
In case you cannot be with us every day,
access to video recordings of talks within 30 days after the event.
If you have any other questions, please, write us:
dtcamp@lab-w.com
In case you cannot be with us every day,
access to video recordings of talks within 30 days after the event.
If you have any other questions, please, write us:
dtcamp@lab-w.com
Look back into Design Thinking Camp 2017:
Address: SAP digital leadership center
52 bld.7, Kosmodamianskaya naberezhnaya, Moscow, Russia
52 bld.7, Kosmodamianskaya naberezhnaya, Moscow, Russia
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