Synthesizing Research

workshop
where participants learn and practice various tools for working with research data
Price:
60.000 ₽
Language: English
Timing:
4 hours
The goal of this workshop is to understand what to do after observing and interviewing users by exploring various tools to synthesize and communicate about user research. Throughout the workshop, you will discover or perfect your knowledge in user research synthesis tools such as insights, personas, user journeys and framing design opportunities.
The goal of this workshop is to understand what to do after observing and interviewing users by exploring various tools to synthesize and communicate about user research. Throughout the workshop, you will discover or perfect your knowledge in user research synthesis tools such as insights, personas, user journeys and framing design opportunities.
Today it is essential to understand people’s needs and behaviors in order to design a solution that is adapted to them. User research tools such as observation and interviews are a great way to discover these learnings but they can sometimes be challenging to unfold and to communicate.

We’ll start by introducing user research synthesis and discuss how to reach the right type of insights. We’ll then look at personas and practice how to create some examples to represent a group of users. Using these personas we’ll explore visual mapping tools such as user journeys or experience maps and practice how to complete them. We’ll finish by identifying pain points in the experience and framing design opportunities to address them.
Today it is essential to understand people's needs and behaviors in order to design a solution that is adapted to them. User research tools such as observation and interviews are a great way to discover these learnings but they can sometimes be challenging to unfold and to communicate.

We'll start by introducing user research synthesis and discuss how to reach the right type of insights. We'll then look at personas and practice how to create some examples to represent a group of users. Using these personas we'll explore visual mapping tools such as user journeys or experience maps and practice how to complete them. We'll finish by identifying pain points in the experience and framing design opportunities to address them.
1
Insights:
Introduction of workshop & ice breaker exercise
Presentation on research synthesis and insights
Q&A
2
Personas:
Presentation on personas
Exercise on personas (each team has to complete a pre-filled persona template)
Roundtable
3
User Journeys:
Presentation on user journeys
Exercise on user journeys (each team has to personalize a pre-filled user journey based on their persona)
4
Design Opportunities:
Presentation on design opportunities
Identifying design opportunities (each team identifies on their user journey potential design opportunities and formulate How Might We questions)
5
Conclusion of workshop and Q&A
1
Insights:
Introduction of workshop & ice breaker exercise
Presentation on research synthesis and insights
Q&A
2
Personas:
Presentation on personas
Exercise on personas (each team has to complete a pre-filled persona template)
Roundtable
3
User Journeys:
Presentation on user journeys
Exercise on user journeys (each team has to personalize a pre-filled user journey based on their persona)
4
Design Opportunities:
Presentation on design opportunities
Identifying design opportunities (each team identifies on their user journey potential design opportunities and formulate How Might We questions)
5
Conclusion of workshop and Q&A
Synthesizing Research
60.000 ₽
where participants learn and practice various tools for working with research data
Ticket to the workshop
Workshop registration: "Synthesizing Research"
We will contact you shortly about your registration.
If you have any questions until then, please call: 7 495 177 51 43 or email to: dtcamp@lab-w.com
Russia, Moscow, 105 082, Perevedenovskiy pereulok, 18

We are located on the territory of the CCI "Fabrika" access from the Perevedenovskiy pereulok
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