Language: English
Timing:
4 hours

Designing for behavioral biases

workshop
30.000 ₽
60.000 ₽
Participants will learn how to incorporate an understanding of people’s behaviors into the design process and create solutions that have a measurable impact.
Participants will learn how to incorporate an understanding of people's behaviors into the design process and create solutions that have a measurable impact.
This workshop will introduce participants to behavioral science through the lens of human-centered design. The workshop will investigate how a behavioral research and design process can help designers gain a better understanding of people’s decision-making processes and create products and services with higher rates of adoption and usage.

Participants will learn basic principles of behavioral design, explore some of the most common behavioral biases affecting humans and create a tool that will help them apply this to their own work.

This workshop will introduce participants to behavioral science through the lens of human-centered design. The workshop will investigate how a behavioral research and design process can help designers gain a better understanding of people's decision-making processes and create products and services with higher rates of adoption and usage.

Participants will learn basic principles of behavioral design, explore some of the most common behavioral biases affecting humans and create a tool that will help them apply this to their own work.
1
Principles of behavioral research and design, lecture
2
Design for behavioral biases, teamwork.
In this activity, we will use our behavioral biases worksheets to explore some of the most common behavioral biases that affect human behavior.
3
Reflection on behavioral biases, discussion.
A group discussion to reflect on which behavioral biases might affect the people you are designing for.
4
Design a participatory research tool, activity.
In this activity, you will create a research tool that you can apply to your job/business in order to gain a better understanding of the behavioral biases that affect the users of your product or service.
5
Share tools, conclusion of workshop and Q&A
1
Principles of behavioral research and design, lecture
2
Design for behavioral biases, teamwork.
In this activity, we will use our behavioral biases worksheets to explore some of the most common behavioral biases that affect human behavior.
3
Reflection on behavioral biases, discussion.
A group discussion to reflect on which behavioral biases might affect the people you are designing for.
4
Design a participatory research tool, activity.
In this activity, you will create a research tool that you can apply to your job/business in order to gain a better understanding of the behavioral biases that affect the users of your product or service.
5
Share tools, conclusion of workshop and Q&A
Designing for behavioral biases
Ticket to the workshop
60.000 р.
30.000 р.
Workshop registration: "Designing for behavioral biases"
We will contact you shortly about your registration.
If you have any questions until then, please call: 7 495 177 51 43 or email to:
dtcamp@lab-w.com
Address: SAP digital leadership center
52 bld.7, Kosmodamianskaya naberezhnaya, Moscow, Russia
© 2018 Wonderfull Innovation Consultancy
lab-w.com
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