Julia Leihener Lecture: "The power of the human perspective"
Julia will share her insights and strategies in driving human-centered innovation in the industrial context based on her extensive experience working for such companies as Deutsche Telekom and Siemens Mobile. She will also share her expertise in employing design thinking tools to gain customer insights and talk about her experience in being engaged in future think tanks at large organisations as well as in the academic context.
Buy ticket to the main program
Julia works as a service designer and expert in the development of consumer-oriented future visions for the digital communication industry. Her focus is on design research methods, idea creation for innovative service and product concepts, critical design & communication strategies.
Julia is the author of the 'eEtiquette — 101 guidelines of the digital world' — a service design research project about the do's and don'ts of interacting with new media.
Since 2010 she is teaching at the HPI School of Design Thinking in Potsdam. Since 2016 she is professor and program coordinator for the international Master of Strategic Design at the Design Akademie (Berlin). She is active as a design thinking coach & consultant for Peak Berlin working for various companies, e.g. Axel Springer Plug & Play Accelerator, Lufthansa, Nürnberger Insurances, Ebay, Earnest & Young etc.