Maritza Abreo

Создание инновации для пользователей

retail

service-design

"I like to understand how to promote and use research to guide design decisions. In many projects I was driving user experience from start-to-finish, designing it to deliver results, connect emotionally, and make customers smile!"

Maritza has been working as a user experience designer in more than 10 companies, from Yves Rocher to BNP Holding and the French Ministry of Health. Her expertise includes UX-design of online platforms from personal accounts to the interfaces for large retailers, the creation and analysis of the UX-strategies, curating design teams.

Service Design Case: Galeries Lafayette

Talk

Service Design Case: Galeries Lafayette

At IPPON we build a strong framework based in Design Thinking and co-creation with Technical and Business Profiles. This framework gave us the possibility to create and launch a new set of services to Galeries Lafayette with strong user adoption, all in just 3 months.

As for designers, what are our challenges and forces in this kind of process?
Why the user-centric approach was the key to this success?
How we will scale this design framework with our multidisciplinary team?

Maritza will answer these questions and tell us the story of this project for Galeries Lafayette in her talk at Design Thinking Camp 2019.